As mentioned in our tutorial for Review Generation for our Reputation Management tool, increasing your business’s review rating from 3- to 4-stars increases your chances of a sale by 37%! And, a review that wasn’t written in the last month loses credibility for 44% of customers. You’ve heard these kinds of stats before; they say that reviews are incredibly important to your business, but they don’t explain exactly why and how they can make or break a business in this era. If you have a business, it’s worthwhile learning exactly how powerful reviews are so that you know how much potential they have to increase your sales.
How Customers Choose Businesses Online
This is something you know from your own buying behaviour. When you look up a business, you see at least three of them on Google’s first page of search results and you see multiple of them on the pages of any business search engine including dLook. How do you know which one to click on? You go off their rating. So people looking for a hairdresser click on a small amount of businesses that have good star ratings. Then they look at the reviews of each to find which one has the best reviews. That’s why reviews really are at the crux of searching for businesses online.
It should be mentioned though that there is another key factor here which is having a high position on the search results. MydLook provides this function as well for your business. It’s called search engine optimisation, and you can see the breakdown of all the services that involves here.
The Unrivalled Credibility Of Reviews And Ratings
Your business operates in a marketplace saturated with marketing messages, and people, particularly Millennials, have developed extremely strong barriers against it. They don’t believe many of the messages anymore because the very form of an advertisement arouses great skepticism. However, reviews and ratings are different. You, the company, don’t write them and that’s a big plus for credibility. Instead, the perspectives come from a multitude of real individuals just like the consumer themselves. There is a lot of social psychology involved. People are empathetic, trusting and positive towards other individuals, in contrast to corporations which lack a face.