Managing A Social Media Account For Your Business
To manage a single social media account for your business, all you have to do is make an account with the social media site like you would if you were just an individual making this for themselves. But, then you will have to take different steps to use this account as a business rather than an individual. The steps involved depends on the website, so here is a quick breakdown as a guide:
To make a Facebook Page, go here: https://www.facebook.com/pages/create.
Instagram is straightforward: business accounts are the same as normal user accounts. Just make a new account on the app and then make sure you link your businesses Facebook and other accounts to it if applicable.
Business accounts are the same as user accounts.
Just note: you will want to choose a nice short and sharp Twitter ‘handle’ for your business (e.g. @Adidas), but it may be already taken. Twitter prohibits the sale and purchase of these handles, and you can read about what to do about this here. But in short: you just have to search until you find an available name, using as much capitalisation, abbreviation, hyphenation as neccesary or else resort to breaking the rules (which we don’t endorse, but it is obvious that many companies do).
Google My Business And Google+
Your business may have its own Google account, in which case it is ok to just make a Google+ profile for this Google account like you would if you were just a person making it for themselves. However, Google has released Google My Business especially for businesses, with features that specifically benefit businesses, so it is better to head over to Google My Business and create a business page.
The full instructions to make a LinkedIn Company Page are here.
In short: click the ‘Work’ icon on the top-right corner of your homepage, then click ‘+ Create a Company Page’ and then go from there.
Social Accounts That Have The Same Profiles For Businesses And Regular Users
YouTube, Vimeo, Tumblr, Reddit and Pinterest all have the same account registration for both businesses and normal users.